Finland

Shaped by vast forests, thousands of lakes and a close relationship with nature, Finland combines vast natural landscapes with a culture shaped by simplicity and innovation. Situated between East and West, the country has developed a distinct cultural identity influenced by both Nordic and Baltic traditions. For generations, Finns have embraced a lifestyle closely connected to the natural world, while cultural influences from neighbouring regions have helped shape the nation's history, architecture and traditions.

From the elegant seaside boulevards and Art Nouveau architecture of Helsinki to the tranquil lake district of Lakeland and the wilderness of Finnish Lapland, Finland invites travellers to experience nature at its purest. Explore the historic riverside city of Turku, wander through the colourful wooden streets of Porvoo or cruise among the thousands of islands that make up the Finnish Archipelago. Finland is also renowned for its contribution to design and architecture, from the timeless creations of Alvar Aalto, Marimekko and Iittala to the clean, functional style that continues to influence contemporary Scandinavian living. Equally important is the Finnish sauna tradition, an integral part of everyday life and a symbol of the country's strong connection to wellbeing and nature.

Culture, Cuisine & Northern Traditions

Beyond its serene landscapes, Finland offers a rich blend of cultural traditions and local flavours shaped by its forests, lakes and northern climate. Savour fresh fish from the country's many lakes and coastal waters, wild berries gathered from the forests, rye bread and seasonal ingredients that form the foundation of Finnish cuisine. Sample local favourites such as Karelian pastries, reindeer and leipäjuusto (bread cheese) served with sweet cloudberry jam. No visit to Finland is complete without enjoying a freshly baked cinnamon bun accompanied by a cup of coffee, a ritual deeply embedded in Finnish culture.

The country's cultural heritage is closely tied to the natural environment. In Finnish Lapland, discover the traditions of the Sámi people, whose culture and way of life have been preserved across generations. Learn about reindeer herding, traditional handicrafts and storytelling, while gaining a deeper understanding of life in the Arctic. Across the country, historic towns such as Turku, Porvoo and Rauma reflect centuries of trade and cultural exchange, while modern Finland is known for its design, architecture and strong appreciation for wellbeing and sustainability.

In the north, open fells, forests and winding rivers create landscapes of remarkable tranquility. Whether enjoying the Midnight Sun during summer, watching the Northern Lights dance across the Arctic sky or unwinding in a lakeside sauna, Finland offers experiences that feel both authentic and restorative. With around three million saunas across the country, the Finnish sauna tradition remains an essential part of everyday life.

Seasons

The rhythm of the seasons shapes life in Finland, offering visitors a different perspective of the country throughout the year.

Spring and summer bring long daylight hours and a renewed sense of energy as nature awakens after winter. Forests become lush and green, wildflowers bloom and the lakes return to life. From May onwards, visitors can enjoy hiking, cycling, lake cruises, kayaking and exploring the archipelago. In Finnish Lapland, the Midnight Sun shines around the clock during the height of summer, creating exceptional conditions for outdoor activities and sightseeing.

As summer reaches its peak, Finns embrace the outdoors. Lakeside cottages, sauna evenings, national parks and the thousands of islands scattered along the coast become the setting for memorable summer experiences. Comfortable temperatures and extended daylight invite visitors to make the most of Finland's natural surroundings.

Autumn arrives with the colourful ruska season, when forests across Lapland and the rest of the country turn shades of gold, orange and red. This is an ideal time for hiking, wildlife encounters and foraging for wild berries and mushrooms. With fewer visitors and crisp, fresh air, autumn offers a peaceful atmosphere for exploring both nature and cultural attractions.

Winter transforms Finland into a wonderland of snow-covered forests, frozen lakes and Arctic adventures. Visitors can experience dog sledding, snowmobiling, reindeer encounters and Northern Lights excursions, while cosy cabins, crackling fires and traditional saunas provide warmth after a day outdoors. In Lapland, winter reveals the magical landscapes that have made the region one of Europe's most sought-after destinations for Arctic travel.

Did you know? Finns are among the world's biggest coffee lovers, consuming around 12 kilograms of coffee per person each year.

Start planning your clients' adventure to the world's happiest nation, Finland. Submit your enquiry here!